From August 29 to September 8, 2025, the 79th edition of the Châlons Fair once again attracted more than 200,000 visitors and 750 exhibitors, reaffirming its status as France’s second-largest agricultural fair.
Once again this year, Grands Moulins de Paris showcased the full richness of the wheat-flour-bread industry within the VIVESCIA village, with a packed program of activities, educational workshops, discussions, and, above all, tastings!
Celebrating the Art of Baking
At the heart of our booth, the GMP bakery hosted daily demonstrations led by members of the Confrérie des Boulangers Grands Moulins de Paris. Our breads, made with Label Rouge “Platine” flour and CRC©, were particularly well-received. In addition, visitors were able to discover our traditional baguettes, as well as some more daring decorative creations, showcasing the full creative potential of your craft.
Workshops for everyone
The “Hands-On Baking” workshop gave some 40 children aged 8 to 13 the opportunity to learn the basics of baking under the guidance of our technical advisors. This fun and educational activity demonstrated just how much the art of baking can not only be enjoyed but also inspire future generations.
Baking expertise
On Thursday, September 4, we partnered with the Lycée Hôtelier Gustave Eiffel in Reims to promote the craft of artisan baking to students in other programs. Students in the Professional Baccalaureate in Baking and Pastry and the CAP in Baking had the opportunity to work alongside our technical advisor and their teacher—a wonderful example of a passion for craftsmanship and the passing down of knowledge.
Francine is celebrating her 60th birthday!
This year’s event also marked the 60th anniversary of our Francine brand. Visitors took part in baking workshops, followed an educational tour from wheat field to plate, and enjoyed delicious homemade crêpes.
A great way to highlight the importance of high-quality raw materials for your daily projects.
The village of VIVESCIA: from farm to table
Beyond the bakery, the village of VIVESCIA offered a complete immersion in the grain industry:
- An 8-meter-long historical frieze depicting 130 years of history
- A museum area featuring period photos, artifacts, and posters
- Roundtable discussions and conferences on agricultural transition
- A planting area to learn about the life cycle of grains (wheat, barley, rapeseed)
Take a look at the heart of the Châlons Fair and the art of baking in our video:
Thank you to all our employees, partner bakers, cooperative farmers, and technical partners for contributing to this success. Your dedication shows that a passion for bread continues to bring people together!
See you in 2026 for the 80th edition! 🎉
