Let me introduce myself:
After studying communications (EFAP Communication and DESS Communication, Interculturalité et Nouvelles Technologies), I started my career as a multimedia project manager for various brands. I then spent 9 years with the Euralis cooperative group, where I was in charge of internal and external communications for the agricultural division.
When and why did you join Grands Moulins de Paris?
Curious by nature, I wanted to learn about a new environment. I joined Grands Moulins de Paris in September 2018, just before the company's centenary, motivated by the many exciting challenges to be met to celebrate this anniversary and develop the company's brand image.
What does your job involve?
I'm currently Corporate Brand & Communications Manager. I'm in charge of both internal and external communications. I draw up the communications strategy and determine the action plans to be implemented, in collaboration with the company's various departments. My tasks also include developing a variety of communications media to promote the company, organizing events and attending trade shows, running the intranet, managing press relations, etc. I manage a team of 4 communication managers and graphic designers.
What's your daily routine like?
Every day is different, and that's what makes it so exciting. We work a lot in collaborative mode with my team, the marketing product managers and the heads of the other departments. My day can be punctuated by writing an article, brainstorming on action plans, managing budgets, monitoring schedules, designing communication tools, leading or taking part in meetings, and talking to journalists. But I'm also called upon to go out into the field, for events or reports, and I also run an in-house training course.
What are you most proud of since you joined the company?
There are so many, it's hard to name just one!
Of course, there's the celebration of Grands Moulins de Paris' 100th anniversary, with the design and implementation of all activations (conference, innovation contest, mill open house, magazine, blog, press tour bus, etc.).
This anniversary marked the beginning of a turning point in communications.
We therefore carried out a lot of work in-house, involving employees as well as customers and consumers in our working groups, to come up with a new brand platform that reflects who we are and brings us together.
Your favorite Grands Moulins de Paris product?
The Campaillette Grand Siècle is always appetizing, with its simply crumpled shape and no nibbling.
3 words to describe Grands Moulins de Paris?
Passion - People - Expertise
