Let me introduce myself:
AfterAfter completing my studies in communication (EFAP Communication and a Master’s degree in Communication, Intercultural Studies, and New Technologies), I began my career as a multimedia project manager for various brands. I then spent nine years at the Euralis cooperative group, where I was in charge of internal and external communications for the agricultural division.
Since when, and why did you join Grands Moulins de Paris?
Being naturally curious, I wanted to get to know a new environment. I joined Grands Moulins de Paris in September 2018, just before the company’s centennial, motivated by the many exciting challenges involved in celebrating this milestone and developing the company’s brand image.
What does your job involve?
I currently hold the position of Corporate Brand & Communications Manager. I am responsible for both internal and external communications for the company. I develop the communications strategy and determine the action plans to be implemented, in collaboration with the various departments within the company. My responsibilities also include developing a variety of communication materials to promote the company, organizing events or attending trade shows, managing the intranet, handling press relations, and more. I manage a team of four people consisting of communications officers and graphic designers.
What's your daily routine like?
Every day is different, and that’s what makes it so exciting. I work closely with my team, the marketing product managers, and the heads of other departments. My day can involve writing an article, brainstorming action plans, managing the budget, tracking schedules, designing communication materials, leading or participating in meetings, and interacting with journalists. But I also get to go out into the field for events or reporting, and I lead internal training sessions as well.
What are you most proud of since joining the company?
There are so many—it’s hard to pick just one!
Of course, there’s the celebration of Grands Moulins de Paris’s 100th anniversary, which involves planning and executing all the related activities (conferences, innovation contests, mill open houses, magazines, blogs, press bus tours, etc.).
This anniversary marked the beginning of a turning point in our communications strategy.
We carried out this entire process in-house, involving not only our employees but also our clients and consumers in the working groups, to create a new brand platform that reflects who we are and brings us together.
What's your favorite Grands Moulins de Paris product?
The Campaillette Grand Siècle is always appetizing with its simply crumpled shape and no score marks.
Three words to describe Grands Moulins de Paris?
Passion – People – Expertise
