Come and see us at the SIRHA EUROPAIN 2022 trade show!

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We are very excited to see you at Europain, at the Parc des Expositions – Porte de Versailles in Paris, from March 26 to 29, 2022: the leading trade show for bakery and pastry professionals in France and around the world!

This year, the trade show is focusing on "French Bakery"—or how to showcase French expertise in the bakery and pastry sector both in France and internationally.

Grands Moulins de Paris at Europain

For the 2022 edition, Grands Moulins de Paris welcomes you to a booth spanning over 80 square meters, showcasing our products, our identity, and our authenticity.

The booth will be divided into two sections:

  A contact section, where you can communicate with our sales representatives, technical advisors, transaction advisors, and others.

  A real bakery where you can enjoy live demonstrations every day at 11:30 a.m. and 3:00 p.m. by the Confrérie des Boulangers Grands Moulins de Paris !

Come visit us at booth R50!

SIRHA Europain 2022 key visual

Demonstrations by the Grands Moulins de Paris Bakers' Guild

Throughout the day, members of our Guild will be giving product demonstrations of our flours and miller’s mixes.

Don't miss the guided demonstrations, held daily at 11:30 a.m. and 3:00 p.m.! On the agenda: two demonstrations on the themes of "snacking trends" and "artisanal craftsmanship."

  Saturday, March 26 – 11:30 a.m.: Focaccia made with chickpea flour

  Saturday, March 26 – 3:00 p.m.: Farine Cœur d’Epi – regional varieties

  Sunday, March 27 – 11:30 a.m.: Burger Berrouga

  Sunday, March 27 – 3:00 p.m.: Farine Cœur d’Epi – regional varieties

  Monday, March 28 – 11:30 a.m.: Focaccia made with chickpea flour

  Monday, March 28 – 3:00 p.m.: Cœur d’Epi Flour – Regional Varieties

  Tuesday, March 29 – 11:30 a.m.: Burger Berrouga

  Tuesday, March 29 – 3:00 p.m.: Cœur d’Epi Flour – Regional Varieties

Can't make it to the show? Watch these live demonstrations on our Facebook page Facebook and Instagram !

Our products to (re)discover

Organic flours, miller's blends, and ingredients:

Today's consumers are increasingly committed to protecting the environment and are looking for authentic, tasty, and healthy products. In fact, 62% of French people already buy organic bread!*

To help you satisfy all your customers, we have developed a range of organic flours, miller’s mixes, and ingredients. We also support you in obtaining your organic certification!

Learn more: https://adobe.ly/3Kur2dF

Le Berrouga:

Our Berrouga miller's mix for rustic bread meets the growing consumer demand for products rich in plant-based protein. Berrouga was named a winner of the “Pépites de la boulangerie 2021” (award received at SIRHA 2021) and has also been selected for a Sirha Europain Award, which will be presented on Saturday, March 26, at 5:30 p.m. in the Forum area of the Europain trade show.

Learn more: https://bit.ly/3vOCEEe

The Campaillette ranges:

Campaillette is abakery brandthatbrings together independent artisan bakers who share common values. This shared commitment is embodied bythe Campaillette Collective: to be stronger together, while respecting the individuality and personality of each artisan. The launch of the Campaillette Collective is accompanied by an evolution of the brand’s visual identity.

At the trade show, we will be showcasing the new Campaillette merchandising display:

The perfect, modular, and customizable display unit to organize your bread selection. You'll find Campaillette baguettes, among others:

  The Golden Age of Île-de-France,

  Grand Siècle Organic,

  Organic, with organic seed pieces.

Our social media presence

Throughout the trade show, we’ll be sharing updates on our social media channels: Facebook, Instagram, LinkedIn and Twitter.

All of our Guild’s live demonstrations will also be streamed live on our Facebook and Instagram pages!

We’ll also be hosting a contest on our Facebook and Instagram pages where you can win a baking kit worth €150 (shipping included)!

How can I participate?

  • Follow us on Facebook and Instagram

  Like the contest post

  Post a photo or video of your favorite memory at our booth on your account!

  Don’t forget to tag us and use the hashtag #GMPEuropain22

We look forward to seeing you at booth R50!

*FEB – The French and Bread – March 2021

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