Francine buckwheat flour has a new look!
The buckwheat flour market Did you know that buckwheat flour used to be reserved for Breton galettes? Today, it’s a staple in kitchens everywhere:
🎥 Francine is back on our screens with a humorous campaign
To celebrate its 60th anniversary, Francine is revamping its marketing strategy with a quirky TV campaign that showcases its French agricultural supply chain in a whole new way. https://www.youtube.com/watch?v=3d0ayX7-ThU “TADAAAM
Francine is getting everyone ready for her 60th birthday!
An iconic race to mark a milestone birthday To celebrate Francine’s 60th birthday, the teams came together for a special event: the
Students at EBP Paris take on the "Francine's 60th" challenge!
Two days of creativity and technical skill To celebrate the 60th anniversary of the Francine brand, students from the School of Baking and Pastry
Pink October 2025: Everyone’s pitching in, even in the bakeries 🎗️
Grands Moulins de Paris is joining forces with the League Against Cancer. As it does every year, Pink October is a key moment for raising awareness.
Francine, a French brand committed to sustainability from farm to table
Launched in 2022, Francine’s sustainability initiative, called “RACINE,” was developed in collaboration with consumers (more than 2,000 in total)