The Campaillette Collective
Campaillette is a bakery concept that offers high-quality flours for artisan bakers. But above all, Campaillette is neither a chain nor a franchise—it’s a collective of 1,000 independent artisan bakers!
At Grands Moulins de Paris, we are committed to respecting this independence.
Enjoyment, boldness, trust, and responsibility: Campaillette’s values reflect consumer behavior. In search of meaning in their purchases, consumers favor brands that are socially conscious, supportive of others, and environmentally friendly.
Because the independent artisan bakers of Campaillette share these values, we created the Campaillette Collective.
The idea is to be stronger together, while respecting each artisan’s individuality. The Campaillette Collective lets every baker express themselves!
Campaillette draws its inspiration from the heart of traditional French culture. This is reflected in the “small checkered” pattern chosen as its logo, which, in the collective imagination, evokes moments of togetherness, warmth, and simple pleasures. It appears both on the packaging used by our Campaillette members (bags, etc.) and in the design of our bakeries.
A selection of flours for artisanal baguettes
Campaillette offers 10 iconic and diverse baguettes. Delicious and high-quality, they’re sure to satisfy every craving.
To highlight each of them in the bakery, an exclusive marketing kit has been developed and is available upon request.
A unique and distinctive retail concept
Experience a new approach to artisanal baking with Campaillette.
Campaillette helps artisan bakers increase their visibility, highlight their unique character, and showcase their expertise. The goal is to create a brand that reflects who they are, helping them establish a strong presence and attract customers.
The main sign, “ARTISAN BOULANGER,” and the use of contrasting colors make the shop visible from both a distance and up close
The color, the window decal quote, and the logo are all customizable! The whole design is well-coordinated to entice customers to step inside the bakery.
Inside: a one-of-a-kind bread cabinet
Its design combines modernity and efficiency.
This display case was designed to showcase craftsmanship and boost sales. Specialty breads are a symbol of artisan bakers’ expertise and are a key source of profit.
This piece of furniture is designed to showcase them. It features a photograph of a craftsman at work and a personalized message to highlight the artisanal spirit.
The product segmentation has been analyzed and categorizes breads into four main categories: artisanal bread, gourmet bread, whole-grain bread, and everyday bread.
