
“The Riddle”: Francine’s new TV commercial
Since the first lockdown, the trend toward homemade food has grown significantly. Cooking at home—for the sheer joy of it, to spend time with family, and to

Blockchain is coming to Francine Bio packages!
Last January, Grands Moulins de Paris, a company within the VIVESCIA Cooperative Group, unveiled its new brand platform, featuring a new visual identity and

Francine is launching a new bundle featuring her two signature products!
An innovation that meets the expectations of the French Eating well is a major concern for the French and has even become their second most important criterion for

Francine reaffirms her commitments
For over 55 years, Francine has been a daily staple in French kitchens. The brand has built a strong relationship with its customers, as evidenced by

Francine displays the Nutri-Score on its products
What is the Nutri-Score? The Nutri-Score, created as part of the National Nutrition and Health Program, is a logo designed to make it easier to

Francine and I are hanging out in the kitchen
Now a market leader with a lineup of 30 products and a 35% market share, Francine is embarking on a new phase to further strengthen its leadership. Online