The GMP PLUS program was designed to offer you tangible benefits, exclusive tools to boost your business, and unique opportunities to connect with others throughout the year. By joining a community of over 1,700 member bakers, you’ll propel your business toward excellence! Would you like to become a member or simply…
At just 24 years old, our client Léo Luccheti embodies a new generation of entrepreneurial and determined bakers. His journey and the takeover of the bakery “Les Artisans du goût,” which became “La Huche à Pain,” show that with motivation and a clear vision, it’s possible to start a business at a young age! Discover his story …
On November 16 and 17, 2025, the second edition of the Carrousel de la Boulangerie took place at the Musée des Arts Forains. This intimate trade show, organized by Grands Moulins de Paris in collaboration with its partners, provided an opportunity for artisan bakers to meet the key players in their daily work. A look back at the event…
To celebrate the 60th anniversary of our Francine brand, our production sites organized a number of events throughout the year. Among them were open houses for employees’ families, which provided an opportunity not only to reconnect but also to introduce their loved ones to our expertise and share their passion for their work. These …
At Grupo Bimbo’s Global Vendor Meeting in Mexico, Grands Moulins de Paris received the “Best Supplier” award. This recognition highlights the quality of the work carried out with Bimbo QSR and the continuity of a long-standing, committed partnership with a major player in the global industrial bakery sector. Bimbo QSR, a division …
On Friday, December 5, representatives from Grands Moulins de Paris, Mauffrey, and Veynat officially announced the launch last January of two electric trucks for flour delivery routes to local bakeries and an electric tanker truck for bulk deliveries to one of our biscuit-making clients during an inauguration ceremony …
Once again this year, Grands Moulins de Paris has partnered with the Ligue contre le cancer for Pink October and Movember, two major awareness campaigns focused on women’s and men’s cancers. Thanks to the commitment of our artisan bakers across France, more than €52,000 has been raised for the …
The buckwheat flour market Did you know that buckwheat flour used to be reserved for Breton galettes? Today, it’s a staple in all kinds of kitchens—bread, pasta, cakes…—and has become the second-best-selling brand in the category! Francine buckwheat flour: a remarkable growth story in recent years! Over the past three years, …
To celebrate its 60th anniversary, Francine is revamping its marketing strategy with a quirky TV campaign that showcases its French agricultural supply chain in a fresh new way. https://www.youtube.com/watch?v=3d0ayX7-ThU “TADAAAM!”: Pride and Commitment Under the slogan “TADAAAM!”, the commercial marks the brand’s repositioning around pride: • pride in cooking “homemade,” …
An iconic race to mark a milestone birthday To celebrate Francine’s 60th birthday, our teams came together for a special event: the Reims Champagne Run. It was a symbolic setting, as Reims is home to the headquarters of the VIVESCIA Group, to which we belong. Our teams on every course No fewer than 30 employees took part …