To celebrate the 60th anniversary of our Francine brand, our production sites organized a number of events throughout the year. Among them were open houses for employees’ families, which provided an opportunity not only to reconnect but also to introduce their loved ones to our expertise and share their passion for their work. These …
At Grupo Bimbo’s Global Vendor Meeting in Mexico, Grands Moulins de Paris received the “Best Supplier” award. This recognition highlights the quality of the work carried out with Bimbo QSR and the continuity of a long-standing, committed partnership with a major player in the global industrial bakery sector. Bimbo QSR, a division …
On Friday, December 5, representatives from Grands Moulins de Paris, Mauffrey, and Veynat officially announced the launch last January of two electric trucks for flour delivery routes to local bakeries and an electric tanker truck for bulk deliveries to one of our biscuit-making clients during an inauguration ceremony …
Once again this year, Grands Moulins de Paris has partnered with the Ligue contre le cancer for Pink October and Movember, two major awareness campaigns focused on women’s and men’s cancers. Thanks to the commitment of our artisan bakers across France, more than €52,000 has been raised for the …
The buckwheat flour market Did you know that buckwheat flour used to be reserved for Breton galettes? Today, it’s a staple in all kinds of kitchens—bread, pasta, cakes…—and has become the second-best-selling brand in the category! Francine buckwheat flour: a remarkable growth story in recent years! Over the past three years, …
To celebrate its 60th anniversary, Francine is revamping its marketing strategy with a quirky TV campaign that showcases its French agricultural supply chain in a fresh new way. https://www.youtube.com/watch?v=3d0ayX7-ThU “TADAAAM!”: Pride and Commitment Under the slogan “TADAAAM!”, the commercial marks the brand’s repositioning around pride: • pride in cooking “homemade,” …
An iconic race to mark a milestone birthday To celebrate Francine’s 60th birthday, our teams came together for a special event: the Reims Champagne Run. It was a symbolic setting, as Reims is home to the headquarters of the VIVESCIA Group, to which we belong. Our teams on every course No fewer than 30 employees took part …
Two days of creativity and technical skill To celebrate the 60th anniversary of the Francine brand, students from the Paris School of Baking and Pastry took part in a unique challenge organized in partnership with our iconic Francine brand. On October 9 and 10, students in the Professional Certificate (BP) in Baking and the Professional Certificate …
Grands Moulins de Paris is joining forces with the Ligue contre le Cancer. As it does every year, Pink October is a key time for raising awareness and demonstrating commitment. In 2025, we are renewing our partnership with the Ligue contre le Cancer to support research, promote early detection, and provide support to those affected by the disease and …
Launched in 2022, Francine’s sustainability initiative, called “RACINE,” was developed in collaboration with consumers (more than 2,000 in total), building on the commitments made by Grands Moulins de Paris through its Link by GMP program. As a leading brand renowned for its expertise, Francine is also committed to…