In late 2020, Grands Moulins de Paris unveiled its new visual identity. To support this positioning, the “It’s All True” communications campaign was launched in January 2021. In October 2022, the “Our passion brings us closer” campaign took over, followed in April 2023 by the “Collectively Committed” campaign. “Simplicity …
Under the law on the freedom to choose one’s professional future, companies with more than 50 employees are required to calculate and publish their gender equality index annually. Grands Moulins de Paris stands out once again. For several years now, numerous initiatives have been carried out at …
At the 2025 International Agricultural Show (SIA), we participated in a series of events and initiatives highlighting our commitment to quality, sustainability, and solidarity. Here’s a look back at the highlights of this year’s event. Our Francine brand took center stage in discussions at the Agridemain booth. Our Francine brand …
During the International Agricultural Show, we participated in a series of events and initiatives highlighting our commitment to quality, sustainability, and solidarity. On Monday, February 24, the Francine brand took center stage at the AgriDemain booth during a conference featuring several prominent figures who reflected on 60 years …
This year, Candlemas had an even more festive feel, as it marked the kickoff of the 60th anniversary of our iconic Francine brand! At all Grands Moulins de Paris locations and several companies within the VIVESCIA Group, we celebrated this special anniversary together with delicious Francine crêpes. For the occasion, the decorations…
This year, Francine is turning 60, and we plan to celebrate in style! A special video fresh off the press! Sixty years of passion, expertise, and shared culinary moments—that certainly calls for a whole year of celebration. Find out what’s in store for you this year with a …
Meet the 65 2024 Medal Recipients As we do every year, we are pleased to celebrate the Long Service Awards, which recognize employees who have dedicated their skills and expertise to Grands Moulins de Paris for many years. This ceremony honors employees with 10, 20, 30, or 40 years of service, and who …
Since May 2023, we have been modernizing our flour delivery service in the Île-de-France region and Paris using our two 100% electric trucks. Today, we are taking another step forward by extending our commitment to the Bordeaux region: three new electric vehicles are joining our fleet, operating out of the Bordeaux mill. Fewer emissions, but still the same …
55 years of success in your kitchens! In 1970, the Francine brand revolutionized French cooking habits by launching its line of mixes, including the famous Crêpe Mix. The goal was clear: to simplify everyday cooking for everyone in France. 55 years later, that mission remains unchanged! The mixes …
This Sunday, December 8, we celebrate International Climate Day: an opportunity to remind ourselves of the urgent need to take action in the face of climate change. The mechanisms of climate change What is climate? Climate refers to the average weather conditions observed over a long period (about 30 years) in a specific region. Unlike the …