Une reconnaissance qui fait écho à plus de 60 ans d’histoire Depuis plus de 60 ans, Francine accompagne les français dans leur quotidien et s’est imposée comme une marque incontournable de la cuisine maison. En septembre 2026, cette proximité est une nouvelle fois récompensée : Francine est élue Marque Préférée des Français dans la catégorie …
C’est LA période clé de l’année chez Grands Moulins de Paris ! Nos équipes se mobilisent depuis déjà plusieurs semaines dans nos moulins pour analyser, tester et ajuster les nouvelles moutures. Entre essais de laboratoire et panifications de contrôle au fournil, découvrez les premières tendances de cette récolte 2026. Du grain de blé à la …
Starting September 1, 2026, electronic invoicing will become mandatory for all VAT-registered businesses. This is a new practice to adopt, and we’ll tackle it together. To help with this, we’ve created a page with all the relevant information, which will be updated as needed—feel free to …
Our iconic Francine brand is set to shake up the ready-to-cook section with three innovations that are unique on the market. Designed to simplify consumers’ daily lives, these are the first ready-to-cook products compatible with air fryers! And because it’s Francine, you’ll find all the brand’s expertise and commitments: 100% French production …
Did you know that Francine, the iconic brand from Grands Moulins de Paris, is expanding its presence in the Americas? Our French milling expertise is gradually gaining traction among American and Brazilian consumers. An unexpected encounter in the midst of lockdown While Francine flour was already sold in the United States, 2020 marked a turning point thanks to an influencer …
To celebrate the 60th anniversary of our Francine brand, our production sites organized a number of events throughout the year. Among them were open houses for employees’ families, which provided an opportunity not only to reconnect but also to introduce their loved ones to our expertise and share their passion for their work. These …
The buckwheat flour market Did you know that buckwheat flour used to be reserved for Breton galettes? Today, it’s a staple in all kinds of kitchens—bread, pasta, cakes…—and has become the second-best-selling brand in the category! Francine buckwheat flour: a remarkable growth story in recent years! Over the past three years, …
To celebrate its 60th anniversary, Francine is revamping its marketing strategy with a quirky TV campaign that showcases its French agricultural supply chain in a fresh new way. https://www.youtube.com/watch?v=3d0ayX7-ThU “TADAAAM!”: Pride and Commitment Under the slogan “TADAAAM!”, the commercial marks the brand’s repositioning around pride: • pride in cooking “homemade,” …
Launched in 2022, Francine’s sustainability initiative, called “RACINE,” was developed in collaboration with consumers (more than 2,000 in total), building on the commitments made by Grands Moulins de Paris through its Link by GMP program. As a leading brand renowned for its expertise, Francine is also committed to…
From August 29 to September 8, 2025, the 79th edition of the Châlons Fair once again attracted more than 200,000 visitors and 750 exhibitors, reaffirming its status as France’s second-largest agricultural fair. Once again this year, Grands Moulins de Paris highlighted the richness of the wheat-flour-bread sector…