Did you know that Francine, the iconic brand from Grands Moulins de Paris, is expanding its presence in the Americas? Our French milling expertise is gradually gaining traction among American and Brazilian consumers. An unexpected encounter in the midst of lockdown While Francine flour was already sold in the United States, 2020 marked a turning point thanks to an influencer …
To celebrate the 60th anniversary of our Francine brand, our production sites organized numerous events throughout the year. These included open houses for employees' families, which not only provided an opportunity to get together, but also allowed employees to share their expertise and passion for their work with their loved ones. ...
The buckwheat flour market Did you know that buckwheat flour used to be reserved for Breton galettes? Today, it is used in all kinds of dishes: bread, pasta, cakes... and has become the second best-selling product in its segment! Francine buckwheat flour: a remarkable evolution in recent years! For the past three years...
To celebrate its 60th anniversary, Francine is revamping its communications with an offbeat TV campaign that showcases its French agricultural sector in an unprecedented way. https://www.youtube.com/watch?v=3d0ayX7-ThU "TADAAAM!" pride and commitment Under the slogan "TADAAAM!", the film marks the brand's repositioning around pride: - pride in "home" cooking, ...
Born in 2022, Francine's sustainable development approach, called "RACINE", was co-created with consumers (over 2,000 in total), in line with Grands Moulins de Paris' Link by GMP commitments. As a benchmark brand for its know-how, Francine is also committed to its ...
From August 29 to September 8, 2025, the 79ᵉ edition of the Foire de Châlons once again brought together over 200,000 visitors and 750 exhibitors, confirming its place as the 2ᵉ largest agricultural fair in France. Once again this year, Grands Moulins de Paris showcased the full wealth of the wheat-flour-bread ...
To celebrate its anniversary, the iconic Francine brand has a whole host of surprises in store. Among them: a new range of 5 new Preparations that smell homemade and French know-how: Foccacia, Flan pâtissier, Flan entremets vanille, Moelleux au chocolat and Moelleux nature. Designed to meet the expectations of all bakers, ...
On March 20, we celebrate World Flour Day, a great opportunity to highlight our expertise in the manufacture of high-quality flours. For decades, we have been committed to meeting the expectations of each and every one of our customers: artisan bakers, food manufacturers and end consumers ...
At the Salon International de l'Agriculture 2025 (SIA), we were present at a series of events and initiatives highlighting our commitment to quality, sustainability and solidarity. Here's a look back at the highlights of this year's event. Our Francine brand at the heart of the debate on the Agridemain stand Our Francine brand ...
At the Salon International de l'Agriculture, we were present at a series of events and initiatives highlighting our commitment to quality, sustainability and solidarity. On Monday February 24, the Francine brand was in the spotlight on the AgriDemain stand, at a conference attended by a number of personalities to look back over 60 years ...