Now the market leader with a range of 30 products and a 35% market share, Francine is embarking on a new phase to strengthen its leadership. In line with consumer expectations, the brand has evolved its positioning and is launching a new marketing campaign. Founded in 1965, Francine has always been a pioneer and has been shaped by …

Francine aims to win over fans of homemade food and simple, wholesome cooking with two new organic, gourmet products: Organic Multigrain Bread Mix and Organic Baking Yeast, which round out the line that already includes a 1-kg package of organic wheat flour. Francine’s Organic Multigrain Bread Mix has been developed to…

Now in its 21st year, Francine remains a key player in the Crêpes en Fête Committee. Crêpes en Fête is a partnership comprising five leading brands in the supermarket sector that work together to ensure a successful Candlemas celebration: Francine, Beghin Say, Lactel, Lustucru, and Loïc Raison. A Francine in-store promotional campaign features…

Last April, Francine introduced a new product to store shelves with its innovative spelt flour. By selecting a variety of heirloom wheat, Francine offers a flour with an authentic taste that is a natural source of fiber and protein, meeting both consumer needs and current market trends. In fact, 32% of consumers say …

Since April 2018, Francine has been bringing something new to store shelves by revitalizing its product lines with its innovative Francine Spelt Flour. By selecting a variety of heirloom wheat strains, Francine offers a flour with an authentic taste that is a natural source of fiber and protein, available in 1-kg packages. This new product is in line with the trend …

Since April 2016, Francine has been bringing something new to store shelves with Francine DUO: the first ready-to-use blend of wheat flour and cornstarch, designed to make recipes softer and lighter. With this 2016 innovation, Francine continues its strategy of offering smart, convenient products for consumers. The …

While home cooking is a hugely popular trend, one recurring problem plagues flour consumers: spills! For as long as anyone can remember, home cooks have been making a mess of their cupboards with the flour packages available on the market. This problem has created a real demand in the market, as two studies conducted by …

Francine is launching a new TV and web campaign to promote its latest packaging innovation: the resealable flour bag, complete with its clever stick. Who hasn’t gotten flour spills on their clothes, car seats, or the bottom of their cupboard? Aware of this problem and attentive to …