In its 21st year, Francine is still a major player on the Crêpes en Fête committee. Crêpes en Fête is a partnership made up of 5 strong brands from the supermarket sector, complementing each other to ensure a successful Candlemas: Francine, Beghin Say, Lactel, Lustucru and Loïc Raison. An in-store promotional campaign Francine is putting the ...

Last April, Francine introduced a new product to its shelves: Farine d'épeautre (spelt flour). By selecting a variety of ancient wheats, Francine offers a flour with an authentic taste, a natural source of fiber and protein, which meets consumer needs and current market trends. In fact, 32% of consumers say they ...

Since April 2018, Francine has been bringing novelty to shelves by bringing its assortments to life with its innovation Francine Spelt Flour. By selecting a variety of ancient wheats, Francine offers a flour with an authentic taste, naturally a source of fiber and protein in a 1 Kg format. This new product corresponds to the trend ...

Since April 2016, Francine has been bringing novelty to shelves with Francine DUO: the first ready-to-use blend of wheat flour and cornstarch, for more fluffiness and lightness in recipes. With its 2016 innovation, Francine continues its strategy of bringing smart, practical products to consumers. The ...

While home cooking is a hugely popular trend, one recurring problem plagues flour consumers: spills! For as long as anyone can remember, home cooks have been making a mess of their cupboards with the flour packages available on the market. This problem has created a real demand in the market, as two studies conducted by …

Francine is launching a new TV and web campaign to promote its latest packaging innovation: the resealable flour bag, complete with its clever stick. Who hasn’t gotten flour spills on their clothes, car seats, or the bottom of their cupboard? Aware of this problem and attentive to …