As the French people’s favorite flour brand*—with more than one product sold every second in France**—Francine is the go-to brand for home cooking, bringing together people of all ages. This success stems from our strong commitment to our consumers, as we strive to offer products that make everyday cooking easier and meet their …
From September 1 to 11, 2023, the Châlons Fair, the flagship event of the agricultural sector, brought together more than 750 exhibitors and attracted 206,000 visitors, establishing itself as the second-largest event in France after the Salon de l’Agriculture. For its 77th edition, VIVESCIA offered an exceptional immersive experience on a …
Climate and Its Impact on Wheat In France, the area planted with soft wheat for the 2023 harvest is estimated at 4.77 million hectares (according to data from the Ministry of Agriculture and Food Sovereignty), representing a slight increase compared to last year (+2%) and remaining stable compared to the five-year average. …
Since early February, Francine has partnered with the recipe app JOW, which aims to simplify home cooking while ensuring people only buy what they need. This anti-waste approach is perfectly aligned with Francine’s values and commitments. A meaningful collaboration By partnering with JOW, Francine has been able to significantly expand the visibility of its offerings …
On Tuesday, March 21, 2023, 100 French food and beverage brands committed to presenting and sealing their vision of the food industry and the French diet 10 years from now in a time capsule. Above all, these brands must look to the future to provide vision and meaning to every link in the chain, starting with the …
Grands Moulins de Paris, as a century-old miller and a leading player in the wheat-flour-bread industry, is actively involved in raising public awareness through various events organized by its partners throughout the duration of the fair. Promoting artisanal expertise and the culture of the baguette, now recognized as part of our cultural heritage …
Candlemas is Francine’s absolute highlight! Every year, more than two-thirds of French people gather in the kitchen to celebrate the crêpe festival. (Source: IN VIVO BVA 2021). A massive media campaign For the occasion, Francine is in the spotlight thanks to a massive promotional campaign reaching over 30 …
Francine is a brand committed to our planet and our future, choosing responsible farming practices, sustainable logistics, and recyclable packaging for its products. That is why the brand has chosen to certify its packaging with the FSC® MIXED label. Francine’s product packaging (bags and boxes) is made from paper and cardboard sourced from …
The wheat donation initiative led by VIVESCIA farmers and the teams at Coopérative & Grands Moulins de Paris was praised and highlighted during Elisabeth Borne’s visit. This morning, Prime Minister Elisabeth Borne, Jean-Christophe Combe, Minister for Solidarity, Autonomy, and People with Disabilities, and Marlène Schiappa, Secretary of State to the Prime Minister…
For over 50 years, Francine has been dedicated to bringing joy to French consumers through innovation! Further proof of this commitment is the April 2022 launch of a new high-quality T65 Label Rouge wheat flour in FSC®-certified recyclable packaging. Label Rouge: premium-quality flour. Label Rouge …