Climate and impact on wheat In France, the area sown to soft wheat for the 2023 harvest is estimated at 4.77 Mha (according to data from the Ministry of Agriculture and Food Sovereignty), slightly up on last year (+2%) and stable compared with the 5-year average. ...
At the beginning of February, Francine launched a partnership with the JOW recipe app, which aims to simplify cooking at home while consuming only what you need. An anti-gaspi approach perfectly consistent with Francine's values and commitments. A committed partnership By teaming up with JOW, Francine has been able to raise the profile of its product range ...
On Tuesday March 21, 2023, 100 French agri-food brands pledged to present and slip their vision of agri-food and food for the French in 10 years' time into a time capsule. First and foremost, brands need to project themselves into the future to give vision and meaning to all links in the chain, starting with ...
Grands Moulins de Paris, as a century-old miller and a key player in the wheat-flour-bread industry, is actively involved in raising public awareness through the various events organized by its partners throughout the show. To promote the traditional skills and culture of the baguette de pain, which has been ...
Chandeleur is THE Francine highlight! Every year, more than two-thirds of French people get together in the kitchen to celebrate the pancake festival (Source: IN VIVO BVA 2021). A massive media campaign For the occasion, Francine is honored thanks to a massive support plan, reaching over 30 ...
Francine is a brand committed to our planet and our future, choosing responsible agriculture, sustainable logistics and recyclable packaging for its products. This is why the brand has decided to label its packaging FSC® MIXTE. Francine's product packaging (sachets and cartons) is made from paper and cardboard sourced from ...
The wheat donation operation run by VIVESCIA farmers and the teams at the Coopérative & Grands Moulins de Paris, hailed and valued as part of Elisabeth Borne's visit. This morning, Elisabeth Borne, Prime Minister, Jean-Christophe Combe, Minister for Solidarity, Autonomy and the Disabled, and Marlène Schiappa, Secretary of State to the Prime Minister, ...
Francine has been committed to innovation for the pleasure of the French for over 50 years! A new proof of this commitment is the launch in April 2022 of a new reference of high quality T65 Label Rouge wheat flour in FSC® certified recyclable bags. Label Rouge: top-quality flour Label Rouge ...
Climate and impact on wheat French soft wheat areas sown for the 2022 harvest (4.76 Mha) are down (according to data from the French Ministry of Agriculture and Food Sovereignty) by 5% on last year's areas and by 1.5% on the 5-year average. This decrease ...
On the occasion of the 2022 edition of the Salon International de l'Agriculture, the VIVESCIA Cooperative Group and the Fédération Française des Banques Alimentaires have signed a 3-year partnership, with the aim of covering the annual needs in French flour of populations in food insecurity on the territories of the VIVESCIA Cooperative, ...