With a donation of 11,000 packs of Francine flour to the Banque Alimentaire de la Marne In the run-up to the festive season, the association "Les Agriculteurs ont du Cœur!", with the support of the VIVESCIA cooperative group, its milling company - Grands Moulins de Paris and SOLAAL, are offering 11 tons of Francine flour, ...
The 75th edition of the Foire de Châlons took place from September 3 to 13. The Foire de Châlons-en-Champagne, France's second-largest agricultural fair, is a must-attend event for nearly 800 exhibitors, companies and public and private organizations. With more than 2 million visitors over the past 10 years, it is the most ...
To mark the Routes des Blés organized during June 2021, Grands Moulins de Paris took some of its customers - artisan bakers, key accounts, industrialists and GMS bakeries - to meet farmers. From fork to fork A "privileged moment when people come to learn things and leave with ...
Since the first confinement, the homemade trend has been greatly exacerbated. Cooking for pleasure, sharing time with family and knowing what's on your plate is a real desire and need of the French. The Francine brand, leader in flours for supermarkets and hypermarkets, ...
Last January, Grands Moulins de Paris, part of the VIVESCIA cooperative group, unveiled its new brand platform, illustrated by a new graphic identity and a new tagline: "a grain of audacity, a choice for the future". This was an opportunity for the company to reaffirm its fundamentals and, beyond the gustatory pleasure offered by its products, to give ...
Innovation in line with French expectations Eating well is a major concern for the French, and has even become their second choice criterion since confinement. Consumers say they prefer products from France (92%*)1 , with recyclable packaging (84%)1. Another 16%* say they intend to cook ...
For over 55 years, Francine has been a daily companion to the French in the kitchen. The brand has built up a strong relationship with its consumers, illustrated here by the core message "Your pleasure is our commitment". That's why, as we return to school in 2020, Francine is asserting its commitments and highlighting them on all its media to ...
What is the Nutri-Score? The Nutri-Score, created as part of the National Nutrition and Health Program, is a logo that makes product nutrition labeling easier to read and understand. It provides a simple and quick way to interpret nutrition tables, which are often difficult to decipher for consumers.
Now the market leader with a range of 30 products and a 35% market share, Francine is embarking on a new phase to further strengthen its leadership. In line with consumer expectations, the brand has evolved its positioning and is launching a new marketing campaign. Founded in 1965, Francine has always been a pioneer and has been shaped by …
Francine is aiming to win over fans of homemade food and cooking that goes straight to the essentials with two delicious organic innovations: Mon pain multi-graines Bio and Ma levure boulangère Bio, which complete the range already comprising 1kg organic wheat flour. Mon pain multi-graines Bio Francine has developed a ...