Climate and Its Impact on Wheat The area planted with soft wheat in France for the 2022 harvest (4.76 million hectares) has decreased (according to data from the Ministry of Agriculture and Food Sovereignty) by 5% compared to last year’s area and by 1.5% compared to the five-year average. This decline …
At the 2022 International Agricultural Show, the VIVESCIA Cooperative Group and the French Federation of Food Banks signed a three-year partnership agreement aimed at meeting the annual Francine flour needs of food-insecure populations in the regions served by the VIVESCIA Cooperative, …
With a donation of 11,000 packages of Francine flour to the Marne Food Bank As the holiday season approaches, the association “Les Agriculteurs ont du Cœur!”—with support from the VIVESCIA Cooperative Group, its milling company —Grands Moulins de Paris—and SOLAAL, is donating 11 tons of Francine flour, …
The 75th edition of the Châlons Fair took place from September 3 to 13. The Châlons-en-Champagne Fair, France’s second-largest agricultural fair, is a must-attend event for nearly 800 exhibitors, companies, and public and private organizations. With more than 2 million visitors over the past 10 years, it is the event …
As part of the “Routes des Blés” event held in June 2021, Grands Moulins de Paris took some of its clients—artisan bakers, major accounts, industrial clients, and supermarket bakery chains—to meet with farmers. From fork to fork: “A special moment where people come to learn and leave with…”
Since the first lockdown, the trend toward homemade food has grown significantly. Cooking at home—for pleasure, to spend time with family, and to know exactly what’s on their plates—has become a genuine desire and a necessity for the French. The Francine brand, a leader in flour for supermarkets and hypermarkets, …
Last January, Grands Moulins de Paris, a company within the VIVESCIA Cooperative Group, unveiled its new brand platform, featuring a new visual identity and a new tagline: “A touch of boldness, a choice for the future.” This marked an opportunity for the company to reaffirm its core values and, beyond the culinary pleasure offered by its products, to give …
An innovation that meets French consumers’ expectations Eating well is a major concern for French consumers and has even become their second-most important criterion since the lockdown. Consumers say they want to prioritize products made in France (92%*)¹ and those with recyclable packaging (84%)¹. Additionally, 16%* say they intend to cook …
For over 55 years, Francine has been a daily companion to French households in the kitchen. The brand has built a strong relationship with its consumers, symbolized here by the slogan “Your enjoyment is our commitment.” That is why, as we head into the fall of 2020, Francine is reaffirming its commitments and highlighting them across all its marketing channels to …
What is the Nutri-Score? The Nutri-Score, created as part of the National Nutrition and Health Program, is a logo designed to make nutritional labeling on products easier to read and understand. Its purpose is to provide a simple and quick way to interpret the nutritional information table, which is often difficult for consumers to decipher…