For several years now, the internet has fueled the rise of social media. Today, social media has become an indispensable communication tool for growing a business. It offers companies numerous opportunities to increase brand awareness, boost revenue, and build community loyalty. It is therefore essential to integrate social media into …
Bread holds a special place in the hearts of the French: • 98% of the French population eats bread on a regular basis; • Every day in France, 12 million people visit their local bakery to enjoy bread, pastries, cakes, or sandwiches; • A true national symbol, bread has become the hallmark …
Chia’rismatique is a new miller’s mix designed to make it easier to bake bread with exceptional “charisma,” available starting March 1, 2023. Produced at our Briare facility, this miller’s mix is intended for our artisan bakers, major accounts, and export customers. A colorful mix rich in seeds! This flour blend offers numerous features and benefits…
Grands Moulins de Paris, as a century-old miller and a leading player in the wheat-flour-bread industry, is actively involved in raising public awareness through various events organized by its partners throughout the duration of the fair. Promoting artisanal expertise and the culture of the baguette, now recognized as part of our cultural heritage …
To celebrate the 2022 FIFA World Cup, we’re launching a major bakery campaign that lets our bakery customers deck out their shops in the colors of Les Bleus to boost foot traffic. In an unstable economic climate, it’s important for bakers to continue energizing and setting their shops apart. By leveraging …
The Campaillette network comprises 1,300 members across France who have access to tools and sales and marketing resources designed to help them grow their revenue. An exclusive promotion for bakers to run From October 2022 through June 2023, Campaillette members can promote their stores with the “Boulangerie en fête” campaign. A turnkey promotion…
National Organic Bread Competition: The 2022 Edition The 11th edition of the National Organic Bread Competition, of which Grands Moulins de Paris is a partner, will be held on Tuesday, October 11, 2022, in Paris. As an artisan baker, this is your chance to showcase your expertise! To participate in this 11th edition, you must …
Climate and Its Impact on Wheat The area planted with soft wheat in France for the 2022 harvest (4.76 million hectares) has decreased (according to data from the Ministry of Agriculture and Food Sovereignty) by 5% compared to last year’s area and by 1.5% compared to the five-year average. This decline …
As a professional, your time is valuable. That’s why we’re offering artisan bakers a new e-commerce platform where you can now order your products more quickly: www.grandsmoulinsdeparis.com. At the same time, running a business involves managing a wide range of tasks: buying and selling businesses, management, merchandising… For …
To bring together all stakeholders in the wheat-flour-bread sector, we launched the first “Routes des Blés” in 2021: these events bring together our customers (artisan bakers, industrial bakers, major accounts, and supermarket bakeries) with the wheat farmers who supply our mills. From Fork to Fork: From May 24 …