Grands Moulins de Paris offers its artisan bakers distinctive and well-known brands in the artisan baking sector to help them stand out from the competition and grow their revenue: Campaillette and Copaline. Every year, Campaillette and Copaline offer their members a new exclusive program. It is designed by and …
A successful product is worth sharing: A year and a half ago, we launched a new product called Campaillette Aux 2 blés in the Bordeaux region. Encouraged by the warm reception this product received, we decided to make it available to all our artisan bakers throughout …
At Grands Moulins de Paris, we like to think that the relationship between an artisan baker and their miller is unique. Our professions are as indispensable as they are inseparable. We share a love for the practical, and we always agree on what matters most: quality and taste. As a miller with a century of experience, the many years we’ve spent working alongside our customers have …
With a turnover rate of 47%[1], employee retention is a recurring challenge in the baking industry. To address this, training is a crucial step in the onboarding process that should not be overlooked. By implementing a few best management practices, employees remain loyal and the business benefits as a result. There are several ways to achieve this: • Focus on recruitment: …
For several years now, the internet has fueled the rise of social media. Today, social media has become an indispensable communication tool for growing a business. It offers companies numerous opportunities to increase brand awareness, boost revenue, and build community loyalty. It is therefore essential to integrate social media into …
Bread holds a special place in the hearts of the French: • 98% of the French population eats bread on a regular basis; • Every day in France, 12 million people visit their local bakery to enjoy bread, pastries, cakes, or sandwiches; • A true national symbol, bread has become the hallmark …
Chia’rismatique is a new miller’s mix designed to make it easier to bake bread with exceptional “charisma,” available starting March 1, 2023. Produced at our Briare facility, this miller’s mix is intended for our artisan bakers, major accounts, and export customers. A colorful mix rich in seeds! This flour blend offers numerous features and benefits…
Grands Moulins de Paris, as a century-old miller and a leading player in the wheat-flour-bread industry, is actively involved in raising public awareness through various events organized by its partners throughout the duration of the fair. Promoting artisanal expertise and the culture of the baguette, now recognized as part of our cultural heritage …
To celebrate the 2022 FIFA World Cup, we’re launching a major bakery campaign that lets our bakery customers deck out their shops in the colors of Les Bleus to boost foot traffic. In an unstable economic climate, it’s important for bakers to continue energizing and setting their shops apart. By leveraging …
The Campaillette network comprises 1,300 members across France who have access to tools and sales and marketing resources designed to help them grow their revenue. An exclusive promotion for bakers to run From October 2022 through June 2023, Campaillette members can promote their stores with the “Boulangerie en fête” campaign. A turnkey promotion…