All the latest news

Come see us at SIRHA Lyon 2021!
Following the cancellation of the 2020 event, we are very pleased to welcome you back to SIRHA in Lyon from September 23 to 27, 2021, for this 20th edition

Could the baguette be added to UNESCO’s Intangible Cultural Heritage list?
VIVESCIA AND GRANDS MOULINS DE PARIS HOST UNESCO TODAY AND CELEBRATE THE BAGUETTE! At the end of March, Roselyne

Our new Instagram campaign
In 2019, after 100 years in business, Grands Moulins de Paris redefined its brand positioning to better highlight the brand’s core values. A

Discover GMP’s new service: the Organic Service
Environmental protection is becoming an increasingly important part of our daily lives, and choosing organic products is a step toward

Fall 2021: The First Trends
French wheat harvest falls short of expectations. Although it was expected to be a very good crop, the 2021 wheat harvest has ultimately been disappointing. Read the analysis

Wheat Routes 2021: A Look Back
As part of the Routes des Blés event held in June 2021, Grands Moulins de Paris took some of its customers—artisan bakers,

“The Riddle”: Francine’s new TV commercial
Since the first lockdown, the trend toward homemade food has grown significantly. Cooking at home—for the sheer joy of it, to spend time with family, and to

Sélection Line: for consumers seeking authenticity
In 2021, Grands Moulins de Paris is launching the Sélection line: carefully selected products offering unparalleled quality. This new line will allow you to let your

A Look Back at the 2021 CFIA Trade Show in Rennes
This year, the 24th edition of the CFIA trade show (Carrefour des Fournisseurs de l’Industrie Agroalimentaire) was held in Rennes from June 9 to 11, 2021. This